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The (future) present is multi-screened


2012 was a very interesting year for digital. For the first time ever, PC sales stalled and then they fell. Not by masses, but enough to matter. The reason? One word. Tablets.

Tablets are now driving ALL growth in the PC market. Retailers reported Christmas 2012 as the "tablet Christmas" and experienced a massive surge in sales of products such as the iPad Mini and Google Nexus 7. Some stores have reported that sales were up 1,000% year on year.

Despite these staggering numbers and despite how many of us are now reserving PC usage for the office and are fawning over our new swanky pants Christmas presents,  tablets are not the only usurper to the PC’s internet browsing throne.

Smartphone sales overtook PC sales last year (two years earlier than expected). Smartphone ownership has now hit over the 50% mark and has been steadily growing. It’s not just the young ‘uns anymore either - Smartphones have the highest penetration in the 18-34 age group but the uptake amongst older audiences is rapid – 75% of all new handsets. 

Nearly half of owners claim that their smartphone is their most important device for accessing the internet.  This too is set to continue with mobile internet usage projected to overtake desktop internet usage by 2014.  These owners have high expectations of mobile browsing though…

  •  71% of mobile browsers expect web pages to load almost as quickly or faster as web pages on their desktop computers.
  •  74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site.
  •  46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit.

Brands must ensure that they have a solid multi-screen presence in order to capitalise on these browsing trends on before they lose their increasingly savvy and increasingly impatient customers. This may be a retrofit job of an existing web presence in terms of optimisation for mobile and tablet or if it’s time for a complete change, it could be a brand new shiny, leader of the pack Responsive website - something which will future proof them against the myriad of upcoming tablets and devices for a good while to come.

Responsive web design is essentially one website which can work on many different screen sizes by scaling the design instead of having one website for the desktop and one website for mobile/tablets. In other words, the website will automatically respond to the user’s preferences, eliminating the need for a different design and development phase for each new gadget on the market.  It helps to optimise the customer experience as they won’t need to fiddle, scroll or pinch to see the information they want. AND, it’s great for SEO, essentially pooling the effort you put in to search engine optimisation on one site instead of multiple variants of it - reducing costs and improving the performance of your campaigns.

At Webmoco, we’ve been doing all the above for a wee while now and we like to think that we are pretty good at it.  If you would like to know more about optimising your web presence for multiple screens, get in touch at contact@webmoco.com

We’d love to have a chat.